Campus Marketing & User Acquisition Manager

POKET Published: January 14, 2020
Location
Lagos, Nigeria
Job Type

Description

Campus Marketing & User Acquisition Manager

Lagos, Nigeria

Deadline: January 31, 2020  

 

Overview: POKET is a small technology start-up that rewards users for mapping shops in Nigeria. As the Campus Marketing & User Acquisition Manager, you will be leading the effort to acquire users (students and young people) for our Android application across polytechnic, college and university campuses across Lagos. You will communicate the value of our application to young people, tracking their feedback and challenges, and representing the brand at launches and events that you take the lead on organizing.

 

This will start as a one-month contract, and based on your performance, will be extended accordingly. Please e-mail CV and cover letter to [email protected]. Bonus points if you can share a link to a 1-2 minute selfie video introducing yourself and telling us why you're the best person for the job! :) 

 

Key Areas of Responsibility: 

  • Meeting weekly Android user acquisition targets across Lagos 
  • Making short presentations in targeted classes and relevant campus clubs and events
  • Helping to organize information sessions by working with campus faculty, or alumni across Lagos 
  • Creating and distributing posters, flyers and brochures on-campus and in campus groups
  • Creating and providing content –articles, success stories, etc. – for campus social media groups 
  • Developing your own creative ideas to assist in campus outreach efforts by identifying the types of events most likely to engage students’ interests, maximizing attendance and app downloads
  • Manage instructions, troubleshooting, and feedback from users in the POKET Whatsapp group  

 

Requirements:

  • Candidates must own their own ANDROID smartphones with 4G data plan 
  • Candidates must be digitally savvy and comfortable navigating through smartphone applications
  • Ability to acquire Android users by leveraging their own network, marketing app using social media, and penetrating different neighbourhoods and residential areas in Lagos
  • Ability to demonstrate tact, courtesy and respect while speaking to students and academic staff in unfamiliar schools
  • Friendly, approachable, and outgoing personality
  • Creative thinking in new pathways for app distribution and user acquisition  
  • Knowledge and network/friends/family across different colleges and polytechnics is an asset
  • Ability to travel and work independently in Lagos and surrounding areas (if needed). 
  • Leadership, communication skills, organizational skills, problem solving skills and interpersonal skills required
  • Ability to receive direction, collaborate with others in setting goals, and work effectively in teams to achieve agreed upon goals
  • Experience in marketing/communications is an asset
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